Content Audit + Rapid Prototyping
Methods/Skills
Content Design, A/B Testing, Kano Model,
Survey Design, Competitive Analysis, Journey Mapping,
Qualitative Research, Quantitative Research, Wireframing, Rapid Prototyping
Tools
Figma, Sketch, Axure RP
Problem
Needed to decide how to best implement a new feature on an existing website designed to make the process of aggregating research findings and drawing out key insights/takeaways more efficient.
Solution
Focused on making it easy to update a report as new data is added, the ability to see updates from all team members in real time, software that can suggest potential tags/analyze data, and allowing users to export each report as a PDF.
The Great Idea
For this case study, I had to explore how to best implement a new feature on an already existing website for a research software company named Aurelius. Their core goal is to create an efficient digital space for user experience designers to aggregate their research and draw out high-level takeaways at an increased rate.
The new feature they want to add is called "Collections," which will allow future designers to distribute/present their findings directly from the Aurelius digital platform. I was given a time constraint of 80–160 total developing hours to guide my design process. I began by looking at the current Aurelius user journey and sketched out some possible design ideas.
Development Time Frame (132 Total Hours)
After careful consideration, I chose 4 designs to move forward with and created annotated wireframes illustrating why I chose those 4. The design ideas I picked were:
- Collection Groups: This will give users the capability to drag and drop notes, tags, documents, and key insights into a collection from the side navigation bar to easily create an Aurelius report (32 development hours).
- Presentation Collaboration: This functionality allows multiple users to modify a collection/project at the same time and see all changes as they happen in real time, very similar to Google Docs, Google Sheets, etc. (20 development hours).
- Suggested Tags: This provides the ability for Aurelius software to suggest potential tags/analyze data in a collection (60 development hours).
- PDF Report: This will make it easy to export collections as a PDF to send to clients who don't have access to the Aurelius website (20 development hours).
Moving Forward
- These proposed modifications will increase the shelf life of research, and provide extended benefits for older insights as new research propels a project.
- For each of these changes, it would be prudent to go heavier rather than lighter. That's why the total development time budget is 132 hours.
- These updates will help build more value when the next iteration of the website is deployed, and users will get closer to Aurelius' overall goal of getting UXers to make sense of information automatically.
- Video chat functionality should be considered in future versions of the platform. People can't always be in the same physical space.